VIEW-MASTER

The invitation to “View-Master,” an exhibition of paintings by R. Kenton Nelson, took the form of an custom-made View-Master viewer and even included a “reel” of the exhibition’s artwork. The circular die-cut invitation mimicked a large-scale View-Master reel and was inserted into a die-cut sleeve. This throw-back concept was both literally and aesthetically in keeping with the artwork being shown.

Concept, design and production: Jill von Hartmann
Manufactured in California